Litigation Support
Once companies involved in major litigation or facing investigations said very little, fearing that any statements they made could compromise legal strategy. While certain matters still dictate a cautious approach, high-stakes litigation increasingly involves an ongoing communications component.
Indeed, legal battles are now commonly waged in the court of public opinion, where rules of civil and criminal procedure do not exist. Without a careful and coherent litigation communication strategy, even legal victory can be prohibitively costly in terms of company and product reputation.
We have supported clients and their legal teams in many kinds of legal matters, including business disputes, patent infringement cases, False Claims Act investigations, and negligence claims, to name a few.
Since many cases are resolved prior to trial, particularly those brought by state attorneys general and the federal government, we also prepare clients to communicate around settlement announcements to ensure their positions are included in media coverage.
To take one example, we advised a global biotech company as it prepared to settle a whistleblower lawsuit in the U.S., resulting in a $704 million fine, a record at the time. We helped the company successfully position its actions moving forward, get its messages across at the same time as the government, and bracket the episode, minimizing the time the story spent in the news cycle and pivoting swiftly away from the investigation.